An Employees’ Perspective of Effective Communication as a Strategy for Enhancing Organizational Performance

Mr. Zabihullah Arab, Mr. Ataullah Muneeb

An Employees’ Perspective of Effective Communication as a Strategy for Enhancing Organizational Performance

Mr. Zabihullah Arab, Mr. Ataullah Muneeb

Volume 2 Issue 1 | Mar 2019

DOI: 10.31841/KJEMS.2021.65

Total Downloads: 11

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Abstract

This study examines the role of effective communication as strategy for enhancing private universities performance in Jalalabad. The problem that has led to the study is differences and delays in availability of information that decreases private universities performance. The survey research methodology for this study was adopted and the study relied on primary data. The statistical population of this study was academic staff of private universities in Jalalabad. 150 sample size was determined using the random sampling technique. In fact, the result shows that flow of communication has a significant positive effects on private universities performance. More briefly, if the flow of communication is natural and smooth in an organization that would causes private universities to have an outstanding performance. Further, findings from research shows that effective communication is a cure for effective and efficient management and performance of private universities. The researcher recommends that there is a need that organization strives to communicate effectively as an integral part of the organization. Its management strategies and providing strategic solutions for storing information. It will also reduce the loss of essential information and help in minimization of organizational conflict, misunderstanding and strengthening information management.