Dr. Salma Akter, Jannatul Ferdous Shetu, Fariza Binte Mahbub

Volume 7 Issue 1 | Mar 2024

DOI: 10.31841/KJEMS.2024.156

Views: 94

Total Downloads: 0

Download PDF

---

Abstract

Book-O-Pedia is a Bangladeshi pre-order-based book importer on Facebook. This case study focuses on the challenges faced by the import-based business during a global crisis and how the company’s survival became critical. This is a single case study, and the data were collected from the owner’s in-depth interviews using a semi-structured questionnaire. The theoretical framework of this case study is based on the Stimulus-Organism-Response (SOR) model. The study focuses on the present struggle and challenges faced by Book-O-Pedia and how the global crisis affected the decisions of the entrepreneur. The findings indicated that due to the COVID-19 pandemic and the Ukraine-Russia leading to global inflation, dollar crisis, and high import costs, the sales growth of ‘Book-O-Pedia’ has decreased, and all expansion plans have been halted. This case enriches the literature on import-based and online entrepreneurship businesses. The case type was decisional.
Keywords: F-commerce, Ukraine-Russia War, Dollar Crisis, COVID-19, Case study, Globalization.